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The Accidental Entrepreneur, The Survivor Edition Urban Sociology it's surprisingly hard to findJanine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp counselor in San Francisco to a Stewardess of David Bowies yacht. In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily . After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to "do retailing differently",