Good to Great blue cover " —Kevin Sharer

" —Kevin Sharer

Turabian first put her famous guidelines to paper

from defining and defending rational objectives to playing the provocateur against outdated modes of boardroom thinking

whose study of Zen made him the greatest home run hitter of all time

Good to Great blue cover " —Kevin SharerBuilt to Last, the defining management study of the '90s, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long term mediocrity or worse into long term superiority? If