Emotional Design: Why We Love (or Hate) Everyday Things kite Inspired by the time-honoured geometric

Inspired by the time-honoured geometric principles of Archimedes

by beloved bookseller Peter Miller

These five symbolic runes are designed to reconnect us with the ancient wisdom of our own imaginations

who knew Saul Bass

Emotional Design: Why We Love (or Hate) Everyday Things kite Inspired by the time-honoured geometricEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by