PRIME Hydration Blue Raspberry 4PK Sip Whiskey A favorite in margaritas

A favorite in margaritas

PALATEPlumes of sweet smoke

ensuring a bold and unforgettable experience

By reviving a lost

PRIME Hydration Blue Raspberry 4PK Sip Whiskey A favorite in margaritasWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage