Global Development and Environment Marketing Management It's the same engaging ride

It's the same engaging ride through the sky

where each day equals 100 years

He goes in full of ambition and hope

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Global Development and Environment Marketing Management It's the same engaging rideAvailable open access digitally under CC BY NC ND licence. Development and environmental challenges are often framed at the global or planetary scale, but in a vague or apolitical manner. This book develops a theoretically rigorous and politicized concept of the planetary to intervene in contemporary debates on global development, and to enhance our critical understanding of development as we approach the second quarter of the twenty first century.