The Six Disciplines of Agile Marketing Adoption & fostering Rebecca Little and Colleen Long

Rebecca Little and Colleen Long

are concerned

'A heart-wrenching roller coaster full of missed opportunities and tenderness

Serena Huang provides common-sense advice to C-suite leaders

The Six Disciplines of Agile Marketing Adoption & fostering Rebecca Little and Colleen LongPRAISE FOR THE SIX DISCIPLINES OF AGILE MARKETING "There is no 'if' every organization adopts Agile practices; there is only the question of 'when.' Jim's approach is battle tested with his experiences over the past decade helping companies make the evolutionary leap to Agile. The moment you put this book down, you'll be able to launch right into the time tested approach to getting adoption with your teams." JASCHA KAYKAS WOLFF, President, Lytics,