Love Curl Primer Strong Hold so hair gets a real

so hair gets a real dose of hydration instead of feeling tight and parched after a wash

Handcrafted

Stop into Reverie Salon in River North and we’ll help you decide if it belongs in your routine

Blade Design Locks Into The Handle With A Unique Curvature

Love Curl Primer Strong Hold so hair gets a realLove Curl Primer is a moisturizing milk that preps curly or wavy hair before you style. It detangles, makes combing easy, and lays down an anti humidity, heat protecting base so the rest of your routine works harder. Think of it as the first layer the step that keeps frizz from creeping in later. Smooth it through damp hair before your cream or gel, then style as usual. I lean on it for clients heading into a humid Chicago summer or a hot blow dry.