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Bringing Strategy Back Social & Cultural History —MARTIN ERIKSSON

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—MARTIN ERIKSSON

- Russell N

lively introduction to our world with simple text

this book explores current materials

Bringing Strategy Back Social & Cultural History —MARTIN ERIKSSONFor a time, it looked as if strategy had slipped to the very bottom of the management agenda. The world changes so fast that it makes little sense to rely on standard models of prediction. After all, five month plans are rendered obsolete the instant competitive winds shift, not to mention the once vaunted five year plans. So where does this leave executives who need to prepare for the future? Bringing Strategy Back presents a compelling case that

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