Mastering Services Pricing (Kevin Doolan) Professor Xiao has authored over
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Professor Xiao has authored over 100 papers in peer-reviewed journals
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Mastering Services Pricing (Kevin Doolan) Professor Xiao has authored overThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?
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 Professor Xiao has authored over){kind=link}
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