Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change 6e (ebook) Course_MECH330 products and portfolios

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ISBN: 9781398931367

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers

Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change 6e (ebook) Course_MECH330 products and portfoliosOverview: How can organizations effectively navigate times of change? This book provides comprehensive guidance on adapting mindsets, structures and strategies to achieve success. Making Sense of Change Management is a classic text for beginners through to seasoned practitioners, which covers the theories and models of change management and connects them to workable techniques that organizations of all types and sizes can use to adapt to tough market