Retail Marketing Management: Principles and Practice, 1e (eBook) Course_20SMRB410 It focuses on the risk

It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective

ISBN: 9781292349763

regions and countries can enhance their reputations as creative

AU Course: BMIS110

Retail Marketing Management: Principles and Practice, 1e (eBook) Course_20SMRB410 It focuses on the riskOverview: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. ISBN: 9780273758785 Edition: 1 Publisher: Pearson Format: