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Managing Innovation: Integrating Technological, Market and Organizational Change, 8e (eBook) Course_21SMCE311 Overview: The original
Managing Innovation: Integrating Technological, Market and Organizational Change, 8e (eBook) Course_21SMCE311 Overview: The original
$22.50
Description
Overview: The original
This fifth edition can also be purchased with MindTap
Overview: Sachdev's
A must-read for all students and practitioners of social media marketing
Managing Innovation: Integrating Technological, Market and Organizational Change, 8e (eBook) Course_21SMCE311 Overview: The originalOverview: Acclaimed for its practical, evidence based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors. ISBN: 9781394252053 Edition: 8
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