Essentials of Services Marketing, 4e (eBook) Course-BMIS373 ISBN: 9781292304083

ISBN: 9781292304083

the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples

ISBN: 9781040072677

Overview: From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools

Essentials of Services Marketing, 4e (eBook) Course-BMIS373 ISBN: 9781292304083Overview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader