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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers Overview: The Arab World edition

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Overview: The Arab World edition of N

ISBN: 9781000326864

government and academia

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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers Overview: The Arab World editionOverview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451

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