Consumer Behavior: Building Marketing Strategy, 2024 (Connect) Edition_2 ISBN: 9781398918542

ISBN: 9781398918542

The text keeps pace with modern programming methodology while incorporating current content and good programming practices

This practical book teaches you the skills necessary to put AI and machine learning to work at your company

You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy

Consumer Behavior: Building Marketing Strategy, 2024 (Connect) Edition_2 ISBN: 9781398918542Overview: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy based examples from an author team with a deep understanding of each principle's