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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223
$19.25
Description
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223Overview: Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of
Overview: Digital Business and E-Commerce Management
Edition: 14
For introductory-level Python programming and/or data-science courses
practitioners
ISBN: 9781447075783
how to read well logs for evaluating the well
ISBN: 9781526850492
captures the reality of today’s world
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it focuses on service for competitive advantage and integrates technology
ISBN: 9781398925069
ISBN: 9781040351857
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