US$ 108.00
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N a service benchmark
$23.00
Description
a service benchmark
from origins and philosophy to methodology
Unlike other texts on the market
AU Course: BMIS110
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N a service benchmarkOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
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